Keep up with your kids.

Hike without stopping.

In 14 days flat.

No hour-long gym sessions. No giving up the foods you love. Just the sleep, movement, and nutrition shifts proven to move the needle fastest — so you walk into your next physical with confidence instead of dread.

15 YEARS

Building Seattle's biggest training facilities

1,000s

Seattle-area clients trained

New Day NW

Featured on Seattle local TV

Read this part first

Who the 14 day Reset is actually for

This isn't a fit for everyone, and it shouldn't be. Fourteen days is short enough to commit to and long enough to actually feel something. But only if it's the right starting point for you.

This is for you if...

  • You've tried workouts and diets before — you just haven't had someone hold the line with you for 14 straight days.

  • You can give this 20–30 minutes a day, most days. No 90-minute gym sessions required.2

  • You're willing to log a few numbers and answer one honest check-in.et List 3

  • You want to feel it first — energy, sleep, how your clothes fit — not just chase a scale number.et List 4Blet List

NOT THE RIGHT FIT IF...

  • You want a six-pack by the holidays and don't care how you get there.

  • You're looking for a meal-plan PDF and zero contact with an actual coach.

  • You're not willing to change one single habit for the next 14 days. List 3

  • You have a health condition your doctor hasn't cleared for exercise yet — talk to them first, then come back.

Why I do this

The other 23 hours

My mom had multiple heart surgeries. Long, hard recoveries. Watching someone you love go through that changes how you see health — it stops being about how you look and becomes about whether you're strong enough for what life throws at you.

That's why I started IanFitness. Not as a business — as three of us in a park, trying to get people results.

Over the next 15 years it grew into 10 locations across Seattle and thousands of members. We took over Seattle Center for events with hundreds of people sweating together outside. It was everything I loved.

But here's what I learned running it: the hour in the gym was never the thing that changed people's lives. It was the other 23. The walks. What they ate. The routines they built at home when no one was watching.

As I got older, my own priorities shifted too. I wasn't chasing being strong anymore — I wanted to be capable. Down on the trampoline with my son. Keeping up at soccer practice. A family bike ride, or up Rattlesnake Ridge without wanting to die halfway.

Because fit after 45 isn't about aesthetics. Most of us are in the sandwich now — our kids need us, our parents need us — and you can't show up for either one running on empty. That's what the Reset is built to fix, starting in 14 days.

Sought after in the industry —speaking to fitness professionals, not just clients.

REAL SEATTLE CLIENTS

REAL RESULTS, NOT STOCK PHOTOS

60 seconds, no guessing

WHAT'S YOUR METABOLIC AGE?

A few questions on your sleep, energy, movement and stress — and we'll show you a number that might not match your birth certificate. Then we'll show you exactly which 2–3 things are driving it, and how the 14-Day Reset moves them.

15 years in Seattle

Not a new face to this

Coaching, in the gym

New Day Northwest

15 years building the brand

10 Seattle locations, ground zero

As seen on

QUESTIONS FIRST?

Not ready for the quiz? Let's talk.

If you'd rather just ask a real question before doing anything else,

reach out directly — no quiz, no funnel, just a conversation.

1417 NW 54th St 447 Seattle, WA 98107 United States

206.823.815